The idea of using social media networks to build brand equity
can be a foreign concept for many business. However, the sheer
impact of the Internet and the word-of-mouth generated from these
networks can be more effective that traditional advertising.
Who else thinks so? Check out this article
from Business Week. A corollary article is available here.
Getting involved in social networking can build a new generation
of brand-loyal--and more importantly, brand-aware--consumers of a
company's products and services.
-Tiff P.
Media Project Manager