The Challenge
Today's event marketing exhibitors are challenged to increase
foot-traffic and quality of engagement with visitors on the
tradeshow floor, as well as providing quantifiable
return-on-investment.
BoothTag was created as a simple, fun, and cost effective means
of combining digital with real-world, personal engagement. It
provides easy access to event connections archived by show name and
date.
Welcome to BoothTag!
BoothTag is a smartphone game that connects event attendees with
exhibitors and each other, using social networking principles
and Microsoft Tag. BoothTag can be customized to meet a variety of
event marketing scenarios.
In the BoothTag launch at BizTech Expo in Milwaukee, Wisconsin, Finn Digital
engaged the event producer for permission to interact with
exhibitors. A unique Microsoft Tag barcode was generated and placed
at each exhibitor's booth prior to the event.
Attendees registered for a BoothTag account and downloaded the free
Microsoft Tag reader application for their smartphone.
When attendees scanned exhibitor barcodes with Microsoft Tag
reader, the profile and contact information of the scanned
exhibitor or attendee was saved on BoothTag for easy access via the
BoothTag website or mobile web application.
BoothTag the Game
In order to encourage interaction between exhibitors and
attendees, points are awarded for each scanned barcode and players
"level-up" with a new rank name, "Tagnum P.I." for
example. Leaderboards placed on the showroom floor
display real-time results and promote a lively, competitive game
experience. At the end of the show, the player with the most
points wins a prize.
BoothTag Launch Results Summary
- Over 2,600 total tag scans over the course of a two day
event
- 120 users - 90% participation amongst registered users
- 1,711 total registered connections
- BoothTag.com analytics
(during launch event)
- 476 visits
- 2,229 page views
- 227 unique visitors
- m.BoothTag.com Analytics (during launch event)
- 549 visits
- 4,590 page views
- 317 unique visitors
Benefits for Exhibitors
BoothTag encourages event attendees to seek the exhibitor out
and creates an instant ice breaker. Exhibitors can edit their
BoothTag profile and have the option to include special discounts
for BoothTag connections. Exhibitors can access a digital
rolodex of connections at any time archived by show name and
date.
Benefits for Players
Event attendees have access to a digital rolodex of connections,
archived by tradeshow name and date that's available at any time
via website or mobile web application. The BoothTag player
with the most tag-points for an event wins a prize.
Benefits for Event Producers
Tradeshow producers now have the ability to create a high value
experience for their exhibitors and show attendees. Producers
receive BoothTag analytics that showcase the busiest times on the
showroom floor and the most actively scanned booths (hottest
showroom floor locations.)
See BoothTag in action at the BizTech
Expo:
For more information on BoothTag, including in depth results, click here to receive a copy of our case
study.
- Bill, Jill and Kari
The Accounts Team