Early this week Koelbel and Company
launched a website for their Rendezvous Colorado community as
well as a blog for Koelbel designed and
created by Finn Digital.
The Challenge
Koelbel was looking for a more personal web presence and an
update to their Rendezvous Colorado community site to make
information easily available and accessible. Rendezvous Colorado
also needed a way to create and manage modular emails that are
quickly scanned and absorbed by viewers.
The Solution
Manageable Content Through user interface design, Finn
Digital was able to make property information easily digestible.
The available properties can be filtered with the important,
prominent information displayed in the results, so the users can
narrow down and find what they are looking for. On the detail pages
for the properties users can view photos, floor-plans, property
specs, and download information to quickly find what they need and
make a decision all in one place.
A very strong relationship between properties and homes was
created for not only ease of viewing, but easily created content in
the CMS. Models and Home Properties can be linked to one another to
save time creating and they are seamlessly added to the filterable
results automatically.
Personal Web Presence Through the use of social media
newsletter sign-up, and a Koelbel blog they are able to engage
customers on a more personal level. Twitter, Facebook, YouTube,
Flickr and LinkedIn have all been integrated into the site with
brand strategy by Finn Digital. Through all of these outlets
Koelbel is able to keep their customers up to date on the latest
news and updates.
Newsletter sign-up fields are throughout the site allowing
customers to quickly and easily request email communications from
Koelbel. The sign-up is integrated with Koelbel's email service
provider, collecting data directly to their email marketing
platform giving them the ability to maintain and send an updated
list for every campaign.
A blog for Koelbel was designed and created by Finn Digital to
easily share information about the company. Koelbel also wanted a
way to interact with customers. A blog is a great solution for them
to share information, get feedback, and interact with their
customers on a personal level.
A Homeowner Login area was developed to allow current residents
of the Rendezvous Colorado community to get private communications
from Koelbel. This area strengthens the personal relationship
through Koelbel's current customers.
Email Builder A modular Email Builder was designed and
developed by Finn Digital to allow Koelbel to send out emails
quickly scanned and absorbed by viewers. The builder allows for
custom selection of headers and footers to fit their campaign
needs. Modular sections are added to the email, each with a
different imagery and content layout, allowing for endless
possibilities of content. The sections can be added and rearranged
to fit the needs of the specific email. All of the emails can be
quickly navigated, edited, and organized to streamline their email
efforts and get more quality content to their subscribers.
Rendezvous Colorado website
Koelbel and Company Blog
- Chad
Schulz
Internet Improvement Engineer