We recently had the opportunity to not only demo TagUpWith at Marquette
University, but also have the students of Gee Ekachai's ADPR4300
Emerging and Social Media in the Marketplace act as Marketing
Managers for the product.
We presented TagUpWith to the class and gave them an opportunity
to ask questions before they began brainstorming. Each group chose
a market to implement TagUpWith in and throughout the semester
provide strategies and tactics for implementing. The second phase
was including Social Media to better promote TagUpWith within their
brand's environment.
In short, we were blown away by the results.
One group chose Miller Park and the Brewers. A strategy of
theirs was to increase the Brewers social media communities through
TagUpWith. This included a scavenger hunt matching game throughout
the stadium where the attendees scan codes taking them to Facebook
and the ability to post their scores. They also integrated tags
into voting on which of the Klement's Sausages would win the race
for the day. The scan would send out a message on Facebook and
Twitter to let friends know they're at the game.
Another group chose Target stores and came up with some great
uses of TagUpWith in a retail environment. My two favorites were
the ability to scan your parking spot to remember where you parked
and scanning items as you walk through the store to do an instant
checkout when leaving. Scanning every item in the store would also
build a very extensive and useful database of all the shopper's
favorite items.
A New Way to Eat, Drink, and Play: Dave and Buster's, meet
TagUpWith. This group brought some fun game activities to a venue
that is already full of games. One of the coolest ideas was Squeaky
Clean Plates where 50 plates have a tag printed on the face of the
plate. When the restaurant goers finish their food, exposing the
tag, they can scan it for a chance to win a free meal or
tokens.
Another group chose amusement parks and gave me something to do
while I spend the hours in line waiting for a ride. Playing trivia
games with the other people in line is a great way to spend the
time. This group also offered some great solutions to the non-smart
phone users, nice introductions to the TagUpWith program, and
awesome integration with Social Media cross promoting TagUpWith,
Facebook, and Twitter campaigns.
The last group created a whole royal hierarchy
ranking system for Taste of Chicago. This large-scale
implementation also included scanning, ranking, creating
discussions around the restaurants and specific dishes. They also
developed a scavenger hunt, which when completed, grants you access
to a VIP lounge. The Social Media surrounding this event was also
done in a fun manner, staying consistent with the royal theme.
This was an amazing opportunity for us to find out how people
would use it. We were also able to see limitations and features
that were confusing. Some groups confirmed marketing ideas we had,
and all of the groups came up with awesome
implementations with ways to play we had not thought
of. A huge #props and #thankyou to all of the groups!
- Chad Schulz (and the Finn
Digital team)
Internet Improvement Engineer