I had my first eye exam at Metro Eye today. I was
pleasantly surprised to see their innovative and tech-savvy
marketing.
Upon first arriving I had to check-in via Foursquare, only to find out they had a
special. A check-in can get you 10% off any frame, sunglass or lens
purchase. Not seeing too many specials in the places I frequent in
Milwaukee, it was awesome to see it at my eye doctor. The fact that
most places in the area are restaurants, while at lunch any number
of people are seeing the Metro Eye special when they check-in. This
is some great advertising when people are not
necessarily shopping for an eye doctor.
At the front desk they also had a QR Code letting patients take
Metro Eye with you. The execution of the barcode display is great!
It is appropriately sized, has a short and sweet call to action,
and gives a good paraghraph explaining what to do and what you'll
recieve. Before leaving patients can scan the QR Code and take the
Metro Eye website with them.
I would have loved to have seen a mobile friendly site with
easy-to-access social media links, some content like about and
contact, and maybe a coupon or promotion as an award for scanning,
but perhaps this update is underway. I am excited to find out on my
next visit. I am also curious what benefits Metro Eye has
experienced using Social Media and barcodes.
A QR Code campaign is a great way to engage customers and
provide unique, specific, and dynamic content that can be taken
with them. Interested in Social Media and barcode strategy, or just
want to give your two-cents, comment below or send me an email!
- Chad Schulz
Internet Improvement Engineer