How often have you said to
yourself: "I'd love to go to the theatre, but I don't know anything
about the plays."? My mom says the same thing.
Milwaukee Chamber Theatre approached Finn Digital with the fundamental
issue of bringing new audiences close enough to realize that they
would have a great time seeing a play at the theatre.
Bridging that gap, getting the audience mentally and emotionally
inside the theatre before ever setting foot in the physical
building - a classic marketing challenge!
The solution: QR codes
embedded in the Milwaukee Chamber Theatre 2011-2012 season
brochure. Each QR code linked to a 1-2 minute video (from their YouTube
Channel) containing interviews with the artistic director,
segments of staged reading from the script and interviews with
Aside from being the first implementation of QR/2D barcodes for
a major arts organization in Milwaukee, the partnership between
Finn Digital and Milwaukee Chamber Theatre is a fine example of the
creative economy collaboration fostered by CreativityWorks and the
Milwaukee Cultural Alliance. We're proud to partner our digital
agency with the arts!
Now that the video is online and the season brochure is arriving
back from Briggs
and Stratton Graphic Services (the printer) any moment, you're
encouraged to get a brochure and try it out for yourself.
In fact - pick up your smartphone right now. Make sure you have
a QR barcode reader on your phone (I have a Motorola Droid, and use
ScanLife from http://scanlife.com). Start the QR code reader
on your phone and scan the barcodes right from this blog post. It's
Learn more about Milwaukee Chamber
Theatre at http://milwaukeechambertheatre.com
and buy a ticket to see a show; they have a great season coming up.
See you in the audience!
Follow Milwaukee Chamber Theatre
on Twitter: @mkechamber
Let's take a moment to recognize that although we all
spend most of our waking hours at Work, we all (like to think we)
have lives outside of work.
Rohde, Art Director at Finn Digital, has a robust life
outside of work as a photographer at Valo Photography. Tomorrow,
July 23, he goes live with "Mobile
Milwaukee" a photography exhibit of 50 different
photographs shot entirely on his iPhone. As a part of Gallery
Night in the Third Ward, The exhibit is hosted by
Theatre Center and Milwaukee Chamber
Photos taken on an iPhone - how good could that be? (you ask
I'm here to say, with only a small amount of bias: truly
As with many trades, simple tools in skillful hands can
produce unexpectedly beautiful results, and this show is a tribute
to the elevation of the everyday into an art form.
Jake took a photo every day for approximately one and a half
years, on his phone. The photos reflect an eye for extracting
beauty, perspective, pattern and drama from scenery you and I pass
by everyday, often with our heads down or minds
That is what makes the photos so striking. I've looked at
all the views that Jake has photographed, but I hadn't truly *seen*
them until he photographed them. I've passed them every day myself,
but never really noticed.
That, dear friends, is what art is all about. Elevating our
everyday experience into something larger, something more
meaningful and expressive of our lives.
Enough talk. Go see. And buy one - they're meant to be easy
on the eyes *and* the pocketbook!
Oh, and, each of the photos is associated with a Stickybits
barcode, to make everything a little more social. Check out what
Jake has to say about it on his blog:
Here's the Google Map.
President and CEO