Archive for tag: Milwaukee Chamber Theatre

Milwaukee Chamber Theatre QR Codes

Monday, March 28, 2011

cover_seasonbrochureHow often have you said to yourself: "I'd love to go to the theatre, but I don't know anything about the plays."? My mom says the same thing.

Milwaukee Chamber Theatre approached Finn Digital with the fundamental issue of bringing new audiences close enough to realize that they would have a great time seeing a play at the theatre.

Bridging that gap, getting the audience mentally and emotionally inside the theatre before ever setting foot in the physical building - a classic marketing challenge!

The solution: QR codes embedded in the Milwaukee Chamber Theatre 2011-2012 season brochure. Each QR code linked to a 1-2 minute video (from their YouTube Channel) containing interviews with the artistic director, segments of staged reading from the script and interviews with performers.

Aside from being the first implementation of QR/2D barcodes for a major arts organization in Milwaukee, the partnership between Finn Digital and Milwaukee Chamber Theatre is a fine example of the creative economy collaboration fostered by CreativityWorks and the Milwaukee Cultural Alliance. We're proud to partner our digital agency with the arts!

Now that the video is online and the season brochure is arriving back from Briggs and Stratton Graphic Services (the printer) any moment, you're encouraged to get a brochure and try it out for yourself.

In fact - pick up your smartphone right now. Make sure you have a QR barcode reader on your phone (I have a Motorola Droid, and use ScanLife from http://scanlife.com). Start the QR code reader on your phone and scan the barcodes right from this blog post. It's that easy!

Learn more about Milwaukee Chamber Theatre at http://milwaukeechambertheatre.com and buy a ticket to see a show; they have a great season coming up. See you in the audience!

banner_crimesqr_crimes

driving_bannerqr_daisy

heroes_bannerqr_heroes

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Follow Milwaukee Chamber Theatre on Twitter: @mkechamber

 

 

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Art (Director) Exposes Milwaukee From Mobile Phone

Thursday, July 22, 2010

Let's take a moment to recognize that although we all spend most of our waking hours at Work, we all (like to think we) have lives outside of work.


streetscene

 

Jake Rohde, Art Director at Finn Digital, has a robust life outside of work as a photographer at Valo Photography. Tomorrow, July 23, he goes live with "Mobile Milwaukee" a photography exhibit of 50 different photographs shot entirely on his iPhone. As a part of Gallery Night in the Third Ward, The exhibit is hosted by the Broadway Theatre Center and Milwaukee Chamber Theatre.

Photos taken on an iPhone - how good could that be? (you ask yourself)

I'm here to say, with only a small amount of bias: truly extraordinary.

As with many trades, simple tools in skillful hands can produce unexpectedly beautiful results, and this show is a tribute to the elevation of the everyday into an art form.

Jake took a photo every day for approximately one and a half years, on his phone. The photos reflect an eye for extracting beauty, perspective, pattern and drama from scenery you and I pass by everyday, often with our heads down or minds elsewhere.

That is what makes the photos so striking. I've looked at all the views that Jake has photographed, but I hadn't truly *seen* them until he photographed them. I've passed them every day myself, but never really noticed.

That, dear friends, is what art is all about. Elevating our everyday experience into something larger, something more meaningful and expressive of our lives.

Enough talk. Go see. And buy one - they're meant to be easy on the eyes *and* the pocketbook!

Oh, and, each of the photos is associated with a Stickybits barcode, to make everything a little more social. Check out what Jake has to say about it on his blog:

"Another thing I am trying out for this show is the addition of barcodes to each piece in the show. For each piece there will be a barcode that you can scan with your mobile phone, and attach comments or your own digital media through a service called StickyBits. If you have not heard of Stickybits yet, check it out, download the app to your phone and come ready to share your own thoughts or digital content. If you buy a piece at the show, you will also be able to check out the comments and content added through Stickybits. See what people said about it, and possibly get added content from me as time goes by…"

 

Here's the Google Map.

 

-Bill
President and CEO

 

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