While in New York, I visited the New York Public
Library expecting to find an awesome part of US history
preserved in an extremely beautiful building. While this was true,
I came across several instances of the Public Library utilizing
technology in a very cool, fun way.
The first item I found was an iPad app called NYPL Biblion:
the World of Tomorrow and experience the 1939-40 New York World's
Fair through the collections of The New York Public Library!
Biblion: The Boundless Library is designed to take you - all but
literally - into the Library's legendary stacks, opening up hidden
parts of the collections and the myriad story lines they hold and
preserve. In this free app you will hold documents, images, films,
audio, and essays directly from the collections right in your
Information and download the free app
While exploring the Public Library I came across several items
throughout that had a small QR code on them. 100 of these artifacts
exist throughout the library and are all part of a Find the Future game. The game allows
players to collaboratively write a book using their smart phones to
scan the barcodes. Each scan provides information on the artifact,
its historical significance, and its impact on the future. Check
out more information or signup!
The Find the Future game will be available for free to anyone
visiting the New York Public Library through 2011.
Follow the New York Public Library on Twitter: @nypl
- Chad Schulz
Internet Improvement Engineer
I had my first eye exam at Metro Eye today. I was
pleasantly surprised to see their innovative and tech-savvy
Upon first arriving I had to check-in via Foursquare, only to find out they had a
special. A check-in can get you 10% off any frame, sunglass or lens
purchase. Not seeing too many specials in the places I frequent in
Milwaukee, it was awesome to see it at my eye doctor. The fact that
most places in the area are restaurants, while at lunch any number
of people are seeing the Metro Eye special when they check-in. This
is some great advertising when people are not
necessarily shopping for an eye doctor.
At the front desk they also had a QR Code letting patients take
Metro Eye with you. The execution of the barcode display is great!
It is appropriately sized, has a short and sweet call to action,
and gives a good paraghraph explaining what to do and what you'll
recieve. Before leaving patients can scan the QR Code and take the
Metro Eye website with them.
I would have loved to have seen a mobile friendly site with
easy-to-access social media links, some content like about and
contact, and maybe a coupon or promotion as an award for scanning,
but perhaps this update is underway. I am excited to find out on my
next visit. I am also curious what benefits Metro Eye has
experienced using Social Media and barcodes.
A QR Code campaign is a great way to engage customers and
provide unique, specific, and dynamic content that can be taken
with them. Interested in Social Media and barcode strategy, or just
want to give your two-cents, comment below or send me an email!
We recently had the opportunity to not only demo TagUpWith at Marquette
University, but also have the students of Gee Ekachai's ADPR4300
Emerging and Social Media in the Marketplace act as Marketing
Managers for the product.
We presented TagUpWith to the class and gave them an opportunity
to ask questions before they began brainstorming. Each group chose
a market to implement TagUpWith in and throughout the semester
provide strategies and tactics for implementing. The second phase
was including Social Media to better promote TagUpWith within their
In short, we were blown away by the results.
One group chose Miller Park and the Brewers. A strategy of
theirs was to increase the Brewers social media communities through
TagUpWith. This included a scavenger hunt matching game throughout
the stadium where the attendees scan codes taking them to Facebook
and the ability to post their scores. They also integrated tags
into voting on which of the Klement's Sausages would win the race
for the day. The scan would send out a message on Facebook and
Twitter to let friends know they're at the game.
Another group chose Target stores and came up with some great
uses of TagUpWith in a retail environment. My two favorites were
the ability to scan your parking spot to remember where you parked
and scanning items as you walk through the store to do an instant
checkout when leaving. Scanning every item in the store would also
build a very extensive and useful database of all the shopper's
A New Way to Eat, Drink, and Play: Dave and Buster's, meet
TagUpWith. This group brought some fun game activities to a venue
that is already full of games. One of the coolest ideas was Squeaky
Clean Plates where 50 plates have a tag printed on the face of the
plate. When the restaurant goers finish their food, exposing the
tag, they can scan it for a chance to win a free meal or
Another group chose amusement parks and gave me something to do
while I spend the hours in line waiting for a ride. Playing trivia
games with the other people in line is a great way to spend the
time. This group also offered some great solutions to the non-smart
phone users, nice introductions to the TagUpWith program, and
awesome integration with Social Media cross promoting TagUpWith,
Facebook, and Twitter campaigns.
The last group created a whole royal hierarchy
ranking system for Taste of Chicago. This large-scale
implementation also included scanning, ranking, creating
discussions around the restaurants and specific dishes. They also
developed a scavenger hunt, which when completed, grants you access
to a VIP lounge. The Social Media surrounding this event was also
done in a fun manner, staying consistent with the royal theme.
This was an amazing opportunity for us to find out how people
would use it. We were also able to see limitations and features
that were confusing. Some groups confirmed marketing ideas we had,
and all of the groups came up with awesome
implementations with ways to play we had not thought
of. A huge #props and #thankyou to all of the groups!
- Chad Schulz (and the Finn
Internet Improvement Engineer
After creating an account and doing some testing I wanted to
give an update on some of the things I find, well awesome.
MailChimp released a new app today, Chimpadeedoo 2. Which
besides being a very unique and helpful app for anyone with
MailChimp account to easily subscribe while out and about, uses QR
Codes very effectively. When you get to the point where you are
linking your account to the app and need to punch in the long API
key, you generate a QR Code on the web version and scan it with
your mobile device to fill in the API key field. Very smart!
Believe it or not there's more! With each list set up in the
system, a QR Code can be generated, that when scanned brings up
form fields for that list. The screen is very simple, with just the
neccessary fields for that list. This further integrates all forms
of media. Now print ads can include a scannable barcode that lets
users sign up for email communications.
Any of the campaigns can easily send to both Twitter and
Facebook, and Facebook Comments can even be enabled. Taking the
social media angle a bit further, any paid customer has access to
SocialPro. This service allows MailChimp to fill in some
demographic data by scouring Social Media outlets for your email.
It is mostly basic (but helpful) things like name, job, age, and
whether or not your subscribers are on Facebook, Twitter, LinkedIn,
or MySpace. It will even pull in an avatar from Social Media or Gravatar. I feel this adds some personality to
your subscribers and could allow you to do some marketing for new
demographics you didn't know you had!
When building a campaign there are two main options:
Templates offer a great starting point. Several
pre-designed ones, premium ones (that come with a paid account), or
starting from scratch with an outline, like Two-Column or Mobile.
If you go the start from scratch route, you can choose the basic
layout and then change the colors, themes, content, and images with
a very robust control panel. This thing will even pull in your logo
from your website!
Import lets you import your HTML from a URL or
paste in code. Very straight-forward and a little more techy.
I contacted MailChimp about dynamic reply-to email addresses
before, and was told that it couldn't be done. They said that each
Campaign has to have its own reply-to email addresses. This is true
and false. The sender name can be dynamic, that's no problem. The
reply-to address has to have a valid email address part after the
'@' character but can be dynamic and different before.
What I mean is, the reply-to address for a Campaign going out
would have to be from firstname.lastname@example.org where the
"@finndigital.com" has to be the same for every subsciber, but some
people could recieve an email from email@example.com, some from
firstname.lastname@example.org, and some from email@example.com. The name
can be dynamic and specific to the subscriber.
So if you are looking for a new Email Service Provider, I highly
recommend MailChimp. Oh, and Finn Digital would be more than happy
How often have you said to
yourself: "I'd love to go to the theatre, but I don't know anything
about the plays."? My mom says the same thing.
Milwaukee Chamber Theatre approached Finn Digital with the fundamental
issue of bringing new audiences close enough to realize that they
would have a great time seeing a play at the theatre.
Bridging that gap, getting the audience mentally and emotionally
inside the theatre before ever setting foot in the physical
building - a classic marketing challenge!
The solution: QR codes
embedded in the Milwaukee Chamber Theatre 2011-2012 season
brochure. Each QR code linked to a 1-2 minute video (from their YouTube
Channel) containing interviews with the artistic director,
segments of staged reading from the script and interviews with
Aside from being the first implementation of QR/2D barcodes for
a major arts organization in Milwaukee, the partnership between
Finn Digital and Milwaukee Chamber Theatre is a fine example of the
creative economy collaboration fostered by CreativityWorks and the
Milwaukee Cultural Alliance. We're proud to partner our digital
agency with the arts!
Now that the video is online and the season brochure is arriving
back from Briggs
and Stratton Graphic Services (the printer) any moment, you're
encouraged to get a brochure and try it out for yourself.
In fact - pick up your smartphone right now. Make sure you have
a QR barcode reader on your phone (I have a Motorola Droid, and use
ScanLife from http://scanlife.com). Start the QR code reader
on your phone and scan the barcodes right from this blog post. It's
Learn more about Milwaukee Chamber
Theatre at http://milwaukeechambertheatre.com
and buy a ticket to see a show; they have a great season coming up.
See you in the audience!
Follow Milwaukee Chamber Theatre
on Twitter: @mkechamber
Let's take a moment to recognize that although we all
spend most of our waking hours at Work, we all (like to think we)
have lives outside of work.
Rohde, Art Director at Finn Digital, has a robust life
outside of work as a photographer at Valo Photography. Tomorrow,
July 23, he goes live with "Mobile
Milwaukee" a photography exhibit of 50 different
photographs shot entirely on his iPhone. As a part of Gallery
Night in the Third Ward, The exhibit is hosted by
Theatre Center and Milwaukee Chamber
Photos taken on an iPhone - how good could that be? (you ask
I'm here to say, with only a small amount of bias: truly
As with many trades, simple tools in skillful hands can
produce unexpectedly beautiful results, and this show is a tribute
to the elevation of the everyday into an art form.
Jake took a photo every day for approximately one and a half
years, on his phone. The photos reflect an eye for extracting
beauty, perspective, pattern and drama from scenery you and I pass
by everyday, often with our heads down or minds
That is what makes the photos so striking. I've looked at
all the views that Jake has photographed, but I hadn't truly *seen*
them until he photographed them. I've passed them every day myself,
but never really noticed.
That, dear friends, is what art is all about. Elevating our
everyday experience into something larger, something more
meaningful and expressive of our lives.
Enough talk. Go see. And buy one - they're meant to be easy
on the eyes *and* the pocketbook!
Oh, and, each of the photos is associated with a Stickybits
barcode, to make everything a little more social. Check out what
Jake has to say about it on his blog:
Here's the Google Map.
President and CEO
What You (And Others) Are Doing Now
Are you a marketing decision maker?
Would you like to find out how hot (or not) your company is when
it comes to the interactive marketing mix?
If so, we invite you to take our online survey. We'll report
back in a follow-up article with a summary of findings. Survey
participants will receive the special full report.
And if that's not incentive enough for you, we'll randomly
choose one respondent to receive a $75 Amazon.com gift
Take our survey here: http://www.surveymonkey.com/s/D77NDFH
No matter where you fit in the interactive marketing mix, it's
important to have a basic understanding of the hottest trends in
technology. Two platforms topping that list - mobile applications
and barcode technology. And although both formats are making
headlines, the most buzz-worth applications stem from a combination
of the two technologies.
There are currently over 50 million active
smartphones (e.g., iPhone, Android) in the United States. The
hottest mobile apps, like foursquare and Gowalla, make use of
location based technology. These apps encourage "check-ins" at
restaurants, events, and any other place with an address in order
to collect digital badges. After its first year, foursquare
acquired over 725,000 users across the country, with 22+ million
check in's. Local businesses have been cashing in by offering
special discounts to the "mayor" of their location, a badge
received by achieving the most visits/check-ins at any given
Mobile and Barcode
Barcode marketing allows for machines to scan and read a digital
representation of data. Although this technology has been around
for some time, the recent marriage of barcode and mobile
technologies has caused it to quickly rise to the forefront as a
medium for consumer conversation. Perhaps one of the most promising
uses of this technology is the ability to attach marketing
messages, web links and videos to actual barcodes. Users who scan a
barcode with their smartphone cameras have the ability to pull up a
related website or coupon. Clever advertisers have begun extending
the life of their print ads by attaching a barcode and
incentivizing readers to scan it to receive related bonus material
stickybits is a mobile app that makes use of both mobile and
barcode technology. Attach a unique digital barcode to real world
objects (e.g., the UPC on a bottle of mustard or a book) and users
can add digital "bits" such as comments, video or images. When
other users scan the same barcode they'll be able to view existing
bits or attach some of their own. Giving a presentation? Add a
barcode to it and allow attendees to add questions and comments.
Looking for a job? Attach a barcode with your resume to your
business card. Hosting a book club? Have members scan one book with
their mobile smartphones and attach their questions and comments
prior to the meeting. Check out stickybits in action:
- Jill Schmidt
Director of Accounts