Last Thursday I had the privilege to present to PRSA
(Wisconsin Chapter) during lunch on SEO and Public Relations. The
following Monday, I also made the same presentation for the Online Marketing Summit.
Brand new presentation + two distinct audiences = lots of A-ha
We covered planning your keyword strategy, aligning SEO with
defined business objectives, leveraging organizational assets and
opportunities for bringing your content forward.
However, the part that really had take-away and come-back value
were interviews with reporters Alysha
Schertz of the BizTimes of Milwaukee and Stan
Miller of the Milwaukee Journal Sentinel. They gave us
incredible practical advice on everything from how they use social
media to search to what press releases stand out--some great
information! REAL PEOPLE, blazing a wonderfully fresh trail for an
evolving generation of news reporters.
Thank you to Alysha and Stan for taking the time out to meet
with me! You both provided so much material, we had to break it
into 3 separate clips!
Check out the interview with Alysha Schertz:
Click here to view Part Two and Part Three of this interview.
View the full interview with Stan Miller:
Make sure to watch Part Two and Part Three of this interview.
In addition, Eric Vallee of WennSoft
contributed an Excel spreadsheet he uses to
forecast SEO results for WennSoft. It's offered here as a tool for
all of you who manage internal SEO and report to someone
continually asking: "So, what's the ROI on this SEO stuff?"
Finally, a big thanks to Adam Parikh
Search Marketer at The Mark Travel Corporation for his fervent,
nay, evangelistic discussion on using the Google Adwords
Tool, Google Search Keyword
Tool, and Google Insights, one of my personal
favorites when it comes to using search keywords to help define the
online search value of your brand keywords.
Here are the slides
from Thursday's presentation:
Both the PRSA-Wisconsin and Online Marketing Summit (OMS)
audiences asked great questions, and made our team feel more than
welcome (thanks to Lynda Nicely of
ASQ, Laura Monagle of Staples Marketing, and Joe Pulizzi, Aaron Kahlow, Hope Hopkins, and
Krista of OMS).
Contact me directly anytime with questions, comments, concerns
or suggestions! bill (at) finndigital (dot) com.
President and CEO