We had an awesome time at the 2011 BizTech Conference &
Expo. Thank you to everyone who participated in BoothTag and we
hope you had as much fun as we did.
We collected some very interesting statistics over the course of
the two days. All of the people playing BoothTag amassed 2,526
scans during the two day event. We put together an infographic of
some of the statistics as well as a video of participants.
If you have comments, questions, or suggestions, we would love
to hear your feedback! Email us at email@example.com or leave a
- Chad Schulz (and the Finn
Internet Improvement Engineer
You may have heard of a product being developed by Finn Digital
called BoothTag. If you haven't, check out
some information about the pilot test at the Milwaukee BizTech
Expo. You may also be wondering what has happened to BoothTag
since the BizTech. So what has happened?
An Idea Grows
The main thing that has happened since the BizTech is a change
in structure and a growth of the main idea of BoothTag. One thing
we heard over and over from users at the BizTech Expo was, "how
else can I use BoothTag". Shortly after the Expo we analyzed the
data from the show, listened to the comments of our users, and
decided to recreate BoothTag as a new service. The new service will
function similar to BoothTag, but will be more open and usable
across many different applications.
In with the new
The new service is called TagUpWith. It builds on the
BoothTag concept--where there was once a tradeshow, there are now
communities. A community can be just about anything:
One of our current tasks, as we rebuild, is to also build a new
This is where you come in
As we build our new brand, we would like your thoughts,
opinions, critiques and any feedback you may have. First off, this
is our first version logo for TagUpWith.
Our thoughts on the design of the new logo:
"After a lot of thought, and a lot of sketching, and a lot of
throwing those sketches into the garbage, I have finalized a
direction for the TagUpWith brand. I went through many versions
that included a MS tag, some that included icons of phones, etc
etc. To me these all missed. I wanted a human element. The thing
that makes us different from other social networks is the human
part. We are meeting physically with other people and physical
space. In this thought I started hand drawing text. While hand
drawing the text, I thought, why the hell not, let's use the
hand-drawn text as our human element for the logo.
I imagine the hand drawn text to mesh with a hybrid of clean
upfront elements, and other sketched ideas. The videos will have a
hand-drawn feel, the icons, other design elements, but the overall
layout will remain polished and slick." Jake Rohde - Art
So what are your thoughts on the new logo and the direction, as
a whole, of TagUpWith? Please share your comments below or feel
free to email us at firstname.lastname@example.org.
- The Finn Digital
Today's event marketing exhibitors are challenged to increase
foot-traffic and quality of engagement with visitors on the
tradeshow floor, as well as providing quantifiable
BoothTag was created as a simple, fun, and cost effective means
of combining digital with real-world, personal engagement. It
provides easy access to event connections archived by show name and
Welcome to BoothTag!
BoothTag is a smartphone game that connects event attendees with
exhibitors and each other, using social networking principles
and Microsoft Tag. BoothTag can be customized to meet a variety of
event marketing scenarios.
In the BoothTag launch at BizTech Expo in Milwaukee, Wisconsin, Finn Digital
engaged the event producer for permission to interact with
exhibitors. A unique Microsoft Tag barcode was generated and placed
at each exhibitor's booth prior to the event.
Attendees registered for a BoothTag account and downloaded the free
Microsoft Tag reader application for their smartphone.
When attendees scanned exhibitor barcodes with Microsoft Tag
reader, the profile and contact information of the scanned
exhibitor or attendee was saved on BoothTag for easy access via the
BoothTag website or mobile web application.
BoothTag the Game
In order to encourage interaction between exhibitors and
attendees, points are awarded for each scanned barcode and players
"level-up" with a new rank name, "Tagnum P.I." for
example. Leaderboards placed on the showroom floor
display real-time results and promote a lively, competitive game
experience. At the end of the show, the player with the most
points wins a prize.
BoothTag Launch Results Summary
Benefits for Exhibitors
BoothTag encourages event attendees to seek the exhibitor out
and creates an instant ice breaker. Exhibitors can edit their
BoothTag profile and have the option to include special discounts
for BoothTag connections. Exhibitors can access a digital
rolodex of connections at any time archived by show name and
Benefits for Players
Event attendees have access to a digital rolodex of connections,
archived by tradeshow name and date that's available at any time
via website or mobile web application. The BoothTag player
with the most tag-points for an event wins a prize.
Benefits for Event Producers
Tradeshow producers now have the ability to create a high value
experience for their exhibitors and show attendees. Producers
receive BoothTag analytics that showcase the busiest times on the
showroom floor and the most actively scanned booths (hottest
showroom floor locations.)
See BoothTag in action at the BizTech
For more information on BoothTag, including in depth results, click here to receive a copy of our case
- Bill, Jill and Kari
The Accounts Team